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Strategic Marketing Leader | Expert in Digital & Print Campaigns | Proven Project Management Excellence

Hi, I’m Laisie!

Laisie Tu

Laisie Tu

B. Comm. Marketing Professional

About Laisie

Hi, my name is Laisie (lāsē) and I’m from Toronto, Canada.

With over ten years in marketing and project management, I specialize in orchestrating integrated campaigns that drive brand growth and customer engagement. My experience spans digital platforms, print media, and e-commerce, with a strong emphasis on cross-functional collaboration and meticulous project execution.

Skills

Marketing & Digital Skills

  • Project Management & Cross-functional Team Leadership

  • Media Planning & Buying (Digital & Print)

  • Social Media Marketing & Community Engagement

  • SEO / SEM & Pay-Per-Click Advertising (Google Ads, Amazon PPC)

  • Email Marketing & Marketing Automation (Pardot, CRM Platforms)

  • Landing Page Optimization & Conversion Rate Optimization

  • Digital Analytics & Reporting (Google Analytics, Excel)

  • Content Creation & Copywriting

  • Graphic Design Collaboration / Asset Review

Strategic & Operational Skills

  • Budgeting, Forecasting & Resource Allocation

  • Vendor, Agency & Partner Management

  • Campaign Strategy & Annual Marketing Planning

  • Multi-channel Marketing Campaigns (Print, Digital, Social, Email, In-store)

  • Brand Management & Market Research

  • Compliance & Accessibility Standards

  • Bilingual Content Oversight (English & French)

  • Health & Safety Committee Experience / Sign-off Processes

E-commerce & Marketplace Expertise

  • Amazon Marketplace Management & Advertising

  • E-commerce Campaign Planning & Execution

  • Product Launch Marketing & Promotions

  • Private Label Product Packaging & In-store Signage

Certifications